Guides

4 min read

Five blocks we reach for on every launch video

The short list our team starts from when a product video is due on Friday.

Most launch videos need the same five moves: a title that lands, a product that glows, a texture that makes stills feel alive, a cut that keeps pace and a clean end card.

Start with the title

Inflate and Slice do most of the work for type. Keep the copy to three words and let the block carry the motion.

Then add light

Glow on a single word or logo pulls the eye without hiding the product. Turn intensity down before you turn it up.

Save the stack as a block when you are done, and the next launch starts from there.

Made for people who make video, from first draft to final export.

gloss

© 2026 Gloss

Made for people who make video, from first draft to final export.

gloss

© 2026 Gloss

Create a free website with Framer, the website builder loved by startups, designers and agencies.